Last Modified: September 22, 2026
Effective Date: September 11, 2026

Game Day Signals Incorporated, a Virginia corporation (referred to in this Privacy Policy as “Game Day Signals”, “we”, “us”, or “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy. Except as otherwise defined herein, terms used in this Privacy Policy have the meanings set forth in the Online Customer Agreement at https://gamedaysignals.com/customer-agreement (the “Customer Agreement”).

1. Introduction

This Privacy Policy describes the types of information we may collect through your use of:

• the Game Day Signals marketing and e-commerce website at gamedaysignals.com and related pages (the “Website”);
• the Game Day Signals team / coach mobile application and related team portal services (together, the “App”); and
• support and account communications related to the Website or the App.

Our practices for collecting, using, maintaining, protecting, and sharing that information are described below. This Privacy Policy does not apply to information you provide to third parties, or that we may collect from you in other ways outside the Website and App (except as we describe here for support and account emails).

2. Updates to Privacy Policy

As technology and our business change, we may modify this Privacy Policy from time to time. Changes will be made and become effective as described in the Customer Agreement. The “Last Modified” and “Effective Date” above will be updated when we publish a change.

3. Children Under Age 13

We are committed to protecting the privacy of children under the age of thirteen (13) years (each a “Child”). Use of the Website and App by Children is prohibited by the Customer Agreement. The Website and App are not designed for or marketed to Children, and we do not knowingly collect Personal Information from Children. If we learn we have collected or received Personal Information from a Child, we will delete that information. If you believe we might have any information from or about a Child, contact us at support@gamedaysignals.com.

4. Definitions

1. “Personal Information” means personally identifiable information (information relating to an individual that can be used to identify, locate, or contact that individual, alone or when combined with other personal or identifying information), such as: name, home or physical address, e-mail address, phone number, or personal characteristics, Sensitive Information, or any other information about an individual that we collect through the Website or App and maintain in personally identifiable form in combination with other personally identifiable information.
2. “Sensitive Information” means Social Security numbers, bank account numbers, credit or debit card numbers, insurance policy numbers, login or authentication credentials (such as passwords), or other similar information.
3. “Non-Personal Information” means information or content other than Personal Information, including aggregated or anonymized information about our users and other information that does not identify any individual.
4. “Game Day Signals Account” means an account you create or are invited to use in connection with the Website and/or the App (including team/coach accounts authenticated through our identity provider).

5. Types of Information Collected

5.1 Visitor Information (Website)

We may automatically collect information about you when you use the Website, such as the pages and materials you access, the amount of data transferred, the links you click, time spent on pages, and other interactions, as well as standard information your browser sends (IP address, browser type and version, plugins, operating system, language/region, screen size/resolution, access dates and times, and referring websites). The Website may use cookies, web beacons, and similar technologies to save and retrieve information about your visit and to help display relevant promotions. At this time, the Website does not respond to “Do Not Track” browser signals.

5.2 Google Analytics (Website)

We may use Google Analytics (including Demographics and Interest Reporting features) to understand Website use and improve content and marketing. We do not combine Google Analytics data with other personal data in a way that identifies you for those analytics purposes. Google’s use of information is governed by the Google Analytics Terms of Service and the Google Privacy Policy. For more about Google’s practices with partners, see How Google uses data when you use our partners’ sites or apps. You can opt out of Google Analytics for Display Advertising and customize Google Display Network ads using Google’s Ad Settings. As an added privacy measure, you can use the Google Analytics Opt-out Browser Add-on.

5.3 Information You Provide (Website and App)

When you create or use a Game Day Signals Account, place Orders, contact support, or use App features, you may provide information such as your name, postal/physical address, e-mail address, phone number, team or organization affiliation, role (for example, coach or staff), messages you send us, and other information needed to operate the product. We store and use such information only in accordance with the Customer Agreement and this Privacy Policy.

5.4 App and Authentication Information

For the App, we (and our service providers) may process:

• account identifiers and profile details associated with your Game Day Signals Account;
• authentication data processed by our identity provider, Auth0 (or a successor provider we designate), such as login events and tokens needed to keep you signed in securely;
• device and app technical information reasonably needed to operate and troubleshoot the App (for example, app version, device type/OS, crash or diagnostic logs if enabled); and
• team/product configuration data you or your organization enter while using the App (for example, team setup and related operational content).

Auth0 acts as a service provider / processor for authentication. Auth0’s handling of data is also described in Auth0’s own privacy documentation. We do not sell your Personal Information.

5.5 Payment Information (Website Orders)

We use Shopify Inc. (“Shopify”) to process payments for Orders on the Website. Payment Information collected through the Website is transmitted to Shopify and is not stored by Game Day Signals as card data. Payment processing is subject to Shopify’s Terms of Service and Privacy Policy. We are not responsible for Shopify’s acts or omissions.

6. Use of Non-Personal Information

We may use Non-Personal Information for any lawful purposes (including advertising, marketing, product improvement, and research), and we may share Non-Personal Information with partners, affiliates, and service providers.

7. Use of Personal Information

1. We store and use Personal Information as reasonably necessary or appropriate in connection with the Website, App, and Products, including to: (a) contact you about your use of the Website, App, or Products; (b) authenticate and identify you; (c) provide Website, App, and Product features; (d) process Orders and send account/Order notices; (e) fulfill other purposes you authorize when you provide information; (f) carry out our obligations and enforce our rights; (g) provide relevant advertising and promotions related to our business; (h) ensure compliance with the Customer Agreement and investigate potential breaches; and (i) protect our networks, data, software, and business interests. You understand we may transfer, process, maintain, and store Personal Information and related content in any country, including outside your country of residence.
2. We will not sell, lease, or disclose your Personal Information to third parties except as described in this Privacy Policy. If you interact with an advertisement, the advertiser may infer that you meet its targeting criteria; we do not share Personal Information with advertisers for that purpose except as otherwise allowed here.
3. We may disclose Personal Information:
   • to persons or entities you authorize;
   • to a buyer or successor in a merger, sale, or similar transaction involving our assets;
   • to Game Day Signals Parties (as defined in the Customer Agreement), business partners, vendors, and agents who provide hosting, technical support, order/payment processing, authentication (including Auth0), analytics, and similar services needed to operate the Website, App, and Products;
   • to comply with law, legal process, or good-faith legal requirements;
   • in emergencies to prevent crime, injury, or property damage;
   • to law enforcement or other authorities in connection with suspected fraud or crime; and
   • if we believe it is necessary to protect the rights, property, or safety of Game Day Signals Parties, users, customers, or others (including enforcing the Customer Agreement).

8. Opt-In Sharing Features

We will not knowingly disclose your Personal Information to a third party if we know or have reason to believe that party will use it for direct marketing purposes, except with your consent or as otherwise allowed by law and this Policy.

9. Security

We implement measures designed to protect Personal Information from accidental loss and unauthorized access, use, alteration, and disclosure, including TLS encryption for information you send through the Website and App where applicable. You are responsible for safeguarding Login Credentials and notifying us immediately if you suspect compromise. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

10. Third-Party Sites and Services

The Website and App may link to or integrate third-party sites or services (including Auth0, Shopify, app stores, and analytics providers). Once you leave our controlled experience, their privacy practices apply. We are not responsible for third parties’ use of information you provide to them.

11. Access, Correction, and Account Deletion

You may contact us at any time to:

1. request access to or correction of Personal Information you provided to us; and
2. request removal of Personal Information / closure of your Game Day Signals Account.

In the App: If you have an App account, you can initiate account deletion from within the App (for example, via Settings → Delete account). That request is intended to delete your account and associated Personal Information that we are not legally required to retain.

On the web: You may also request account deletion by following the instructions at https://gamedaysignals.com/account-deletion (or by emailing support@gamedaysignals.com with the subject “Account deletion request” and the email address on your account).

What we may retain: Certain information associated with Orders, accounting, tax, fraud prevention, security, and legal compliance may be retained as required or permitted by law. Team- or organization-owned content (for example, team configuration created for a program) may remain available to the organization after an individual’s account is deleted. Copies of information may remain in backups for a limited period until those backups rotate.

12. Contacting Us

Questions about this Privacy Policy:

• Email: support@gamedaysignals.com
• Phone: 540-227-4690

Game Day Signals Incorporated, Elkton / Williamsville, Virginia